At Southern Rentals & Real Estate, we’re about people. We staff our teams with friendly locals, partner with great owners, and accommodate the happiest guests in Northwest Florida and Coastal Alabama. Our focus is building relationships, and key to that mission is the dedication of our General Managers, Richard Lamar and Chad Blankenship. These guys devote themselves to every aspect of the vacation rental management process. From the moment you inquire about joining Southern to the day your first Southern guest checks-in, Richard and Chad are involved each step of the way. They, along with the whole Southern team, work to ensure your peace of mind.