Beach Update

Our Florida and Alabama beaches are open and accepting visitors! For COVID-19 area info, click here.

Alzheimer's Association

Southern Cares
Southern Cares

Did you know that Alzheimer's disease is the sixth leading cause of death in the United States? We are very passionate about our partnership with the Alzheimer's Association, and our teams have fully embraced the fight to have a future without Alzheimer's. With every booking, our customers are given the opportunity to make a donation with all proceeds directly benefiting the Alzheimer's Association. Yearly, Southern participates in our area's Walk to End Alzheimer's. Through employee based fundraising, we are able to continuously donate thousands of dollars to the Alzheimer's Association for the event. Learn more about the Alzheimer's Association.