Vacation Rental Management 2017-11-13T19:07:42+00:00

Vacation Rental Management

Partnering with Southern Rentals & Real Estate provides peace of mind regarding your rental property. You can rely on our local teams and enjoy a small company feel, while benefiting from big company perks.

With more than twenty years experience managing vacation rentals in Northwest Florida and Coastal Alabama, we’ve honed our unique approach to be the best in the industry. The pillars of our success—and yours—are our owners, properties, and guests. Meet our general managers and explore the benefits of joining Southern today.

For long-term rental properties, Southern Residential Leasing offers long term lease management. This benefits property owners who want consistent annual income and do not use their investment property for personal vacations. Learn more about our long-term property management services  today.

If your property is located in Navarre Beach, Pensacola Beach, Perdido Key, Orange Beach, or Gulf Shores & Fort Morgan please call 877.853.3050 for more information. If your property is located in Destin, Fort Walton Beach, Panama City Beach or the Scenic 30A beach communities please call 877.346.7315 for more information.

  • Owners

Owner Relations

Your personal Owner Relations Manager (ORM) is dedicated to maximizing revenue.

Yield Management

Your ORM manages your investment by monitoring bookings, conducting rate analyses, and controlling expenses.


Year-round marketing efforts include aggressive, multi-media advertising campaigns.

Traditional and Digital

Southern’s in-house marketing team utilizes our full-feature website, email campaigns, social media, third-party channels, search engine optimization, geo-targeting, re-marketing, and print media.

Hassle Free Start-Up

We provide keyless lock installation, set-up, and professional photography.

We've Got You Covered

When you sign up with Southern, we take care of everything. We install the smart home equipment, linens, and schedule professional photos to market your property.

Financial Management

Receive owner statements, fund disbursement, collection services, and tax remittance.

Owner Portal

As an owner with Southern, you’ll have access to the exclusive owner portal. Here, you can view the calendar, monthly statements, work orders, and reservations 24/7.

  • Property

Property Condition

Each owner receives a Property Condition Manager solely focused on the details of your property.

Exceed Expectations

In our unique management approach, your Property Condition Manager ensures property standards are met to exceed guests’ expectations.

Housekeeping & Inspections

A designated housekeeping crew is assigned to your property to keep it clean and in good repair.

Quality Inspections

Your Property Condition Manager coordinates and performs inspections after every departure to confirm there is no damage and to uphold Southern’s interior standards.


Our comprehensive maintenance plan is provided at no additional cost.

Cost Control

A well-maintained property lasts longer and is always more appealing to the guests we serve. Our maintenance plan covers the cost to service and repair minor household items.

Smart Home Technology

Regulate security and thermostat controls at the touch of a button.

Work Smarter

We’re investing in Smart Home technology to increase your property’s value. Keyless door locks and programmable thermostats make your property more secure and more energy efficient.

  • Guests

Reservation Sales Team

Our team has strong product knowledge, powerful CRM, and an effective outbound calling approach.

Service After the sale

Our reservation team has a committed following of guests who reserve their vacations with them year after year.

Guest Services

Our on-site hospitality team is available 24/7 to answer guests' questions.

Local Staff

Each community Southern serves is staffed by highly-trained agents who just so happen to be friendly locals. They’re happy to provide recommendations, directions, and area information.

Guest Portal

Southern provides each guest with a free web portal that contains all of their reservation information.

Access Everything

The guest portal is equipped with everything from rental information and tips on what to pack, to arrival instructions, door codes, local recommendations, and check-out procedures.

Southern Perks

This program offers exclusive discounts on area attractions to Southern guests.

How Perks Works

Southern Perks are available to guests and owners at no cost, and include deals on water sports, dining, shopping, and local services including photography and grocery delivery.