Why Hire a Property Manager?

If you own or are thinking about purchasing a short-term rental, one of the smartest things you can do is hire a property manager. Many owners believe they can manage a short-term rental on their own, but it turns out to be more effort than realized.

Companies who operate with short-term rentals in mind manage your property on a more personal scale. They’ll take over every aspect of managing your rental, including answering guests’ questions and handling maintenance requests. This allows you, the property owner, to be hands-off.

In addition, property managers are in tune with their local market. They can target the peak seasons and keep you informed about the impact of local regulations on vacation rentals. This is important, as every manager should fully understand the status of local rental regulations. Also, because a property manager is so in tune with the industry, you’re likely to get a better return on your investment.

When you hire a property manager, you’re partnering with a local company who can take care of any issues timely and efficiently. Guest issues are bound to arise, from any maintenance emergencies to simple questions about the property. Local property management companies have built a relationship with vendors used in the industry, so they partner with individuals they trust.

A good property manager should also engage in aggressive marketing tactics to maximize potential revenue for your rental. For example, Southern’s marketing team engages in multi-media advertising campaigns through Southern’s website, email, social media, and more. With a focus on SEO and SEM, Southern is able to ensure your property ranks high across multiple search engines. Partnering with a company who understands the ever-changing world of marketing solutions is important!

If you already own the property, then all you need is a manager. When you join Southern, you’ll enjoy the small company setting while benefitting from big company perks. We'll be able to handle every aspect of your rental, from questions to maintenance requests.  To learn more about becoming part of the Southern family, click here.