The Business Blog ~ Portfolio Managers ~ Southern Vacation Rentals
If you’ve partnered with Southern, then you’re likely familiar with our approach to property management. Previously, our Owner Relations Managers (ORM) worked with a large market of properties throughout a specific area. ORM responsibilities included a focus on business development, owner retention, and personnel management. Then, our Property Conditions Managers (PCM) worked to ensure the overall appearance of the property is in top condition. From handling maintenance requests to communicating with vendors, PCMs were responsible for inventory, cleanliness, and maintenance of their portfolios. Now, we’re changing our approach to property management with our team of Portfolio Managers.
About the Portfolio Manager
The Portfolio Manager position is a blend of an ORM and a PCM. Operating as an owner’s key point of contact, the Portfolio Manager builds and maintains strong relationships with their property’s owner. Strong relationships ensure profitability and guest satisfaction within each portfolio. Portfolio Managers manage investments by monitoring bookings, working with the Revenue Team on optimizing rates, and controlling expenses.
A Portfolio Manager’s main goal is maximizing your property’s revenue. Because Portfolio Managers are responsible for a smaller set of properties, they focus on the details of each property. This ensures each property is well-maintained and held to Southern’s standards. By limiting the number of properties each Portfolio Manager has, Southern is also able to proactively provide exceptional service by keeping in consistent contact with all owners. The Portfolio Manager’s goal in exceeding guests’ and owners’ expectations echoes our vision to be the most caring company along the Gulf Coast.
Meanwhile, are you interested in learning more about our property management services? Then visit our Vacation Rental Management page and join the leading rental management company across Northwest Florida and Coastal Alabama. With over 20 years of industry experience, our unique approach provides the highest quality experience and service along the Gulf Coast.